The Political Consultant Racket - Consultants want their clients to win, but they also need their businesses to survive. Despite mounting evidence that the effects of TV on the electorate can be uncertain and often short-lived, television remains the single largest expenditure in most campaigns because candidates think they need it to win — and because it is the most reliable source of revenue and the most lucrative part of the consulting business. The economic incentives of the consulting industry are driving up the cost of campaigns. ... In some ways, consultants are like the microscopic bugs in our gut that help us metabolize food: Consultants help candidates and campaigns metabolize money, but their work leaves the body politic hungry for more. The result is a system of big money donors, expensive campaigns and incessant political ads. Free speech is not really free. Money talks in American politics, and the political consulting industry is the main beneficiary — no matter which candidate eventually wins.
The More We Poll, the Less We Know
Are Primary Polls Finally Predictive? No, but This Is When the Fun Starts
Democrats, Beware: Billionaires Can Still Buy Elections Very Easily - Does money matter in politics anymore? If you focus on just presidential elections, you might be inclined to say no. At least, that’s the opinion Gabriel Sherman amplifies in New York magazine, pointing to the two—OK, one and a half—post–Citizens United elections and finding Republican mega-donors disappointed by their efforts to use super PACs to buy a president. ... There are areas of politics where a flood of money can make a huge difference: namely, virtually everything but the presidential race. Super PACs in lower-profile elections don’t have to contend with pre-drawn narratives and rigid top-of-the-ticket voting patterns.
Why a Bottle of Beaujolais is not the same as a Collateralized Debt Obligation