Eight out of Nine Ain’t Bad - the Labor brand
There are nine governments in Australia – those of six states, two territories and the federal one. In Queensland, New South Wales, Victoria, Tasmania, South Australia, Western Australia, the Northern Territory and the Australian Capital Territory, Labor rules. For a political brand, eight ninths of the market can’t be bad. Yet since losing the ninth election to John Howard’s Liberal-National coalition, the newspapers and the airwaves have been full of discussions about the need for Labor to undergo radical change. It is like the thinking of that head of Coca Cola who decided that the formula of the most successful soft drink in the world needed to be changed because it had lost a few percentage points of market share. Utter nonsense. There is nothing fundamentally wrong with the Labor Party brand. In so far as there is a problem federally it is because the federal party leaders, unlike their state counterparts, have forgotten who they should be trying to sell their product to. In...