If Turnbull is greatly preferred to Shorten as PM, then why is the Coalition still trailing in the opinion polls?

If Australia had a presidential election, the opinion polls suggest that Malcolm Turnbull would defeat Bill Shorten easily. Newspoll this morning had the Prime Minister 19 percentage points in front of the Opposition Leader when voters were asked "Who do you think would make the better PM?" So why is it that Shorten's Labor lot have for ages now been comfortably in front of Turnbull's Coalition when it comes to voting intention?
That's a question the Liberal and National Parties should be thinking about.
The Owl reckons, for a start, they should be hiding this pair of vote losers:



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