A proper perspective on those election opinion polls

MARK TEXTOR'S CAMPAIGN DIARY: Foie gras politics and the force-feeding of polls to the public | Business Insider:
Data obtained from Emeritus Professor Murray Goot of Macquarie University, show that in the UK, from the dissolution of parliament to election day there was a remarkable 3.5 polls per day published and force fed to voters. The same analysis shows that in Australia in 2013, despite having a significantly smaller voting population, there was an equally remarkable 3.2 polls per day from the proroguing of Parliament to election day.
Whilst this number includes some state polling and a flurry of marginal seat polls published towards the end of the campaign, the frequency is still remarkable.

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