Friday, 1 October 2010

Praise be to CALM.

They call it the Commercial Advertisement Loudness Mitigation Act, or CALM, and it looks like becoming law in the United States. The US Senate might not be able to agree on many things but this week there was a unanimous vote to on a bill to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt.
The House of Representatives had previously legislated for something similar and the minor differences between the Senate and House versions are expected to be worked out when Congress resumes after the November Congressional elections. This is one piece of legislation where Australia should follow the example of its great and powerful ally or is our television industry too powerful?
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