Friday, 1 October 2010

The power of an advertiser.

The Physicians Committee for Responsible Medicine (PCRM), a nonprofit American organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research, is having a bit of difficulty in getting a television commercial shown in southern Florida.
That’s the kind of thing that happens when you depict an overweight man lying in a morgue holding a half-eaten hamburger, with a woman crying over his body. The McDonald’s golden arch logo appears over his pale feet with the words “i was lovin’ it.”
It’s not the kind of thing that one of the world’s biggest television advertisers approves of and the stations clearly know it.
1-10-2010 goldenarchesad

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