Friday, 14 May 2010

Mac-breakfast to the rescue

I knew the Sydney Daily Telegraph was in circulation trouble when I started getting the paper free with my hangover sausage and egg McMuffin breakfast. This morning came the proof. "Weekday sales of the other main NSW newspaper, The Daily Telegraph, fell nearly 11,000, or 3 per cent of its sales," reported the Sydney Morning Herald. Goodness knows what the decline would have been without the week or so of freebies but McDonald's sure sells a lot of breakfasts.
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