Thursday, 16 April 2009

When Smirnoff is not vodka

And while the government has the subject of sweet and fizzy alcoholic drinks on its agenda it should be changing the excise definition of what constitutes a beer to stop the substitution of brewed alcohol for distilled alcohol as a way of getting around the law. Already consumers are being conned by one variety of Smirnoff in an alcopop not containing vodka, with the alcohol content coming from a brewing process. When the spirits giants realise they will not be getting the price reduction they thought they had obtained from the Senate vote this practice will rapidly spread unless the loophole is closed Calling in the ACCC to take action against Smirnoff for misleading consumers would not be a bad idea either.

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