Monday, 9 May 2005

Not Listening to His Master's Voice

Monday, 9th May, 2005  - Richard Farmer 
Less than a month ago Rupert Murdoch gave a speech in which he declared that "too many of us editors and reporters are out of touch with our readers." It was no wonder, the News Corporation boss told the American Society of Newspaper Editors, that people, in particular the young, were ditching their newspapers. Today's teens, twenty- and thirty-somethings "don't want to rely on a god-like figure from above to tell them what's important."
So what did I find in this morning's Australian previewing its 2005 Budget Special Edition? The promise that 10 of "the nation's most experienced political, economic and business writers" would be featured. All but one of them covered their first budget at least 22 years ago. I could not tell you what the 20-somethings of my acquaintance think of the likes of Paul Kelly (first budget 1973), Alan Wood (first budget 1967) and Mike Steketee (1970) because no youngster of my acquaintance reads them. Only Matt Price (first budget 2001) is on the wave length of my 25 year old son. And that's because he covers the footy every week up the back end of the paper.
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