As someone who earned $5.26 last month from advertising on his website I find it easy to agree with Rupert Murdoch that it's hard to make a living writing for the internet. You need a lot of clicks on those Google links to get a decent earn and now the old media master is telling me that "the old business model, based on advertising only, is dead." Heck - my model hasn't even started!
The Murdoch view was repeated overnight when he gave a speech at a meeting at the American Federal Trade Commission. "We need to do a better job of persuading consumers that high-quality, reliable news and information do not come free," he said. "Good journalism is an expensive commodity."
"There are those who think they have a right to take our news content and use it for their own purposes without contributing a penny to its production. Some rewrite -- at times without attribution -- the news stories of expensive and distinguished journalists who invested days, weeks, or even months on their stories -- all under the tattered veil of fair use."
"Their almost wholesale misappropriation of our stories is not fair use -- to be impolite, it's theft."