Memories of popular beers past. They came flooding back to this old liquor store owner when I read on the net this week: Budweiser’s fall from grace, visualized. It told how America’sself-proclaimed “King of Beers” is looking more like a pauper than a prince these days.
Budweiser sales have fallen each and every year for nearly a decade now, according to data from market research firm Euromonitor. The decline is such that Americans drink nearly 40 percent less of the famously mediocre mass brew than they did 10 years back. And it’s even worse when considered on a per person basis: Americans, on average, now drink only 18 cans of Budweiser per year, more than 13 cans fewer than in 2004.
Very much like a repeat of the Australian Fosters story. From the moment the brewer started promoting the hell out of it the drinkers began turning off. Can you even buy it these days? I expect VB will be the next to fade into oblivion. There’s been too much of that hard earned thirst.