Food technologists are an innovative lot with great skill at making less seem more. Who could forget reading how the Baroness Thatcher developed a method of putting more air into ice cream when she worked for J. Lyons and Co which did wonders for the company’s profits? Little wonder that in later life she was one of the great political spinners of all time and I expect a successful career in public life awaits the person who named the technique of pumping extra water into chicken and ham “neutral marinade.”
Alas the spoil sports in the Danish Parliament have put a stop to the use of the name if not the practice itself. To the unusual sound of widespread all-party applause they voted this month to stop supermarkets calling meat they pump up with water “neutral marinated”. “It’s not often that we see people clapping after a vote,” says Social Democratic Consumer Spokesman Benny Engelbrecht who has been working to have the practice stopped since 2008. Denmark’s Politikenreports that it is not clear what the new name for this type of watermeat is to be.