Mr Howard, by choosing to ignore what his party's advertisements so clearly said, and maintaining that his only promise was that interest rates under him would be lower than under Labor, managed to increase the credibility of Labor's attack on his pile of non-core promises.
Using the opponent's own words, this time dressed up to look every bit like a Liberal Party advertisement, was tried a second time when Labor Party research started showing that people hated what they thought was a constant claim by Mr Howard that "Working families in Australia have never been better off." Well, in truth, the PM had said that once but in the year before the election it was members of the Labor party who kept repeating it ad nauseam. This little campaign worked a treat. Research showed that even those Australians who were better off did not like politicians reminding them of it."