Sunday, 4 December 2016

Tweeter-in-chief rewrites the media’s rule book

Tweeter-in-chief rewrites the media’s rule book: "Politicians should campaign in poetry and govern in prose, goes the adage. But Donald Trump has changed little in his shift from campaigner to president-in-waiting. He remains more polemic than poetic and is holding tight to his favourite tool for spreading bombast: Twitter. This week, it was as if the tweeter-in-chief was back on the campaign trail, the master communicator with smartphone in hand, setting the news agenda for a frustrated press forced into soul-searching over how to cover him. He used the messaging app to suggest that flag burners be thrown in jail; to moot scrapping the US-Cuba detente; to complain of fraud in an election he won; and to promote a gloating campaign-style rally where he mocked his vanquished opponents. “It’s genius and it’s frightening. It’s communications without the advantage of the frontal lobe. There’s no inhibition,” says Richard Levick, chairman of Levick, a veteran Washington communications guru who has advised multiple governments."

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