My award for the most revealing story of 2014 about Tony Abbott would go to Mark Di Stefano with his The Definitive Ranking Of Every Blue Tie Tony Abbott Wore In 2014. “Tony Abbott”, wrote Di Stefano, “has stuck to a rigid routine throughout 2014: wake up, put on a suit and saddle up with one of his many blue ties. That’s right, if you haven’t noticed Mr Abbott nearly always wears BLUE ties.”
The insistence can be traced back to June last year when then Prime Minister Julia Gillard gave a speech about what would happen if Mr Abbott won the upcoming election:“I invite you to imagine it, a prime minister, a man with a blue tie, who goes on holidays to be replaced by a man in a blue tie, a treasurer who delivers a budget wearing a blue tie, to be supported by a finance minister, another man in a blue tie, women once again banished from the centre of Australia’s political life.”
Since that speech, Mr Abbott has worn a blue tie virtually every single day, in what some consider epic shade being thrown to the Labor Party and Ms Gillard.
The blue tie became a symbol of the Abbott style. Blame Labor. Blame Labor. Blame Labor.
And it worked well when he was Opposition Leader but something different is called for now that Tony Abbott has become as unpopular a Prime Minister as Australia has had in recent memory.
Symbolism being an important component in image making it must be time to change tie colour to accompany a change in rhetoric from opposing to governing.