Tuesday, 29 April 2014

Should the devil sell Prada? Retail rejection increases aspiring consumers' desire for the brand and other news and views for Tuesday 29 April

  • Snobby staff can boost luxury retail sales – ‘When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia’s Sauder School of Business. The forthcoming Journal of Consumer Research study [Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand] reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs.”
29-04-2014 RUSHDIE
  • A Fundamental Fight – “When Iran’s Ayatollah Khomeini issued a fatwa, or death sentence, on Salman Rushdie for writing The Satanic Verses, 25 years ago, the novel became more than literature. Talking to Rushdie and those who stood beside him—Ian McEwan, Martin Amis, E. L. Doctorow, and others—Paul Elie assesses the extraordinary impact of a prophetic, provocative book, which turned its author into a hunted man, divided the cultural elite, and presaged a new era.”
  • Populism is a dangerous game for the political class – “Cynicism verging on nihilism is the closest thing modern Britain has to a national ideology. It has become common sense to assume the worst of anyone in public authority. Nigel Farage, Ukip’s leader, profits from this foul zeitgeist, not because he is a manipulative genius but because he is the nearest populist to hand. If it were not him, it would be some other jobbing demagogue with the dumb luck to be here now.”
  • Yahoo announces original TV series – “Yahoo has announced two original TV series that will be shown on its website and mobile app. It makes Yahoo the latest technology firm to join the fast-growing market for digital video content.”
  • Women CEOs ‘more likely to be fired’, says study – “A study of the 2,500 largest public companies by market value found that, over the past 10 years, fewer than three in 10 male chief executives were ousted, while almost two in five female bosses had to quit – a difference of more than 10 percentage points.”
  • Jobs vs. the Environment’: How to Counter This Divisive Big Lie - “We can, and must, create common ground between the labor and climate movements.”
Post a Comment