Tuesday, 4 March 2014

They did it with wine and now Europe is turning to protect the names of it cheeses

So you like a King Island brie or a little bit of Italiano locally made parmesan. Well enjoy them while you can because history suggests they won’t be available for long. Not the cheeses themselves, mind you. Just the names.
The European Union is on the warpath in an effort to protect what it claims as unique European food names. It is a repeat of the successful efforts a decade or so ago to get outsiders calling their wines burgundy, moselle, port or sherry.
At the moment the pressure is being applied to the United States as part of negotiations for a Transatlantic Trade and Investment Partnership, but Australia’s turn is sure to come.
Before our dairy industry reacts with horror it should remember that getting the Australian wine industry to drop European names turned out to be a blessing in disguise for our industry. Major markets throughout the world did not take long to realise that accurately named wines from Australia were often of better quality and value for money than those with the historical names.
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