Saturday, 15 February 2014

Fairfax in NZ shows how to responsibly treat an opinion poll

Sometime between now and 24 January next year, but probably no later than 6 December, New Zealand will go to the polls so the country is entering the peak opinion poll season. But not yet, on the latest evidence, to the ridiculous level at which the Australian media covers surveys of how the public would vote even in the non-election years like this one.
This morning the Fairfax owned Christchurch paper The Press publishes a new Fairfax Media – Ipsos poll that shows the National government well in front of its Labor opponent. On page one there is a pointer to the findings but none of the hysterical analysis that would accompany such a finding in the Fairfax Australian tabloids.
15-02-2014 thepress
Details of the poll findings are consigned to page seven where the analysis treats them with sensible caution.
15-02-2014 nzpoll15-02-2014 pollanalysis

Post a Comment