Thursday, 19 August 2010

Don't be fooled by so-called internal polling

The Labor Party is concerned that too many people think it will win Saturday's election and that complacency will convince some of its disappointed normal supporters to make a protest vote in the belief that it is safe to teach it a lesson without there being any danger of the other lot actually being elected. Hence the leaking to television journalists tonight that while in front 52 to 48 on the nationwide vote Labor's internal polling showed a considerable variation between States and between electorates that was putting the Government in danger.
Unless there has been an outbreak of honesty since I had a role in that grubby task of election campaigning there is very little likelihood that such "internal polling" actually exists except in the imagination of the leaker. In my day I certainly conducted most of this kind of survey all on my own and always found exactly the result reported so breathlessly tonight. To me the amazing thing is the eagerness of journalists to believe any nonsense that they can turn into a rattling good yarn.
I can see no reason to stop putting no store at all in opinion polls - so-called internal party ones or newspaper published ones
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