Wednesday, 26 November 2008

News by survey update.

The proportion of the “news” we read each day that comes from some kind of survey or other just seems to keep growing. The Melbourne Age this morning makes much of a Nielsen poll on the attitude of Victorians towards public transport with 61 per cent of people saying they are dissatisfied with the Brumby Government on public transport — and only 27 per cent satisfied. I don’t think most people needed an opinion poll to learn of that particular dissatisfaction but I was surprised with the finding that 62 per cent want the Government to give public transport priority over roads, compared with 24 per cent who want roads to have priority. Perhaps the 62 per cent figure is so high because motorists think that better bus, train and tram services might encourage other drivers to get off the road so things get easier for them. That would be in keeping with the finding of the last major survey of drivers for the Australian Automobile Association when their primary unprompted concern was the behaviour and attitudes of other drivers - especially their perceived aggression and impatience.
This morning’s newspapers did bring another of those special interest polls (like the “A wrong choice by Telstra” mentioned in Crikey yesterday) conducted as part of a lobbying campaign. The public relations boffins for the Advanced Medical Institute got a run with their version of research showing that the public is not as prudish as the advertising watchdog thinks and their posters using the words "longer lasting s-x" should therefore be allowed. They’ll probably be happy with this further plug as well!
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